While freelancing with aime Studios, I led the design for Marathon Beds, a global brand activation for The Hoxton Hotels in collaboration with adidas Runners. The offer was aimed at marathon participants, positioning the hotels as a welcoming base for recovery and community.
I developed a bold visual system using a bright, high-energy palette and dynamic typography. The design captured movement and endurance, reflecting the active spirit of runners while staying true to the Hoxton’s playful, contemporary tone of voice.
[Photography courtesy of adidas Runners]