While freelancing with NoMoreParachutes, I helped design a new brand playbook for AS Roma, alongside COPA90.
The brief NMP set was pointed: football clubs that lean on predictable formulas get outplayed by fresher energy, on the pitch and off it. So rather than a safe rebrand, we built Il Cuore Della Città Eterna, the beating heart of the eternal city, a playbook that drew on the raw energy of Rome and the unbreakable, almost familial loyalty of the Curva Sud fans, translated into something that felt like creative provocation rather than another crest refresh.
As this was an internal project, I’ve included only a few early stage explorations that informed the final playbook, rather than the finished spreads.