While at Duzi Studio, I worked on the rebrand of Audrey’s, Brighton’s oldest chocolatier, known since 1948 for handcrafted fondant creams.
The strategy was to bring the whimsical into a world that luxury chocolate branding usually keeps buttoned up. It meant moving away from the white glove, overly precious codes of the category and toward something that feels inviting and worth sharing, not just admiring from a distance. The palette reintroduces a heritage blue from Audrey’s own 1980s era, grounding the identity in a real sense of place near the Brighton and Hove coastline, while the logomark draws on the rampion, Sussex’s native “Pride of Sussex” flower.
The real challenge was building a whole product matrix across the range: petite boxes, mixed selections, gift sets and seasonal editions all needed to feel part of one family without collapsing into sameness. I worked through a flexible system of formats and details that let each product hold its own distinct personality while staying unmistakably Audrey’s.
My illustrations run through the packaging system by hand, echoing the care of the chocolate making process itself, in a visual language that stays premium in craft but never precious in tone.
[Photography by Beca Jones and Fresh Angle Studios]